• Category: Real Estate,
  • Client: Mike Hussey
  • Start Date: 2023-08-28
  • End Date: 2023-10-01

A WordPress web design project for a local real estate agent with a focus on social media promotion and branding will aim to create a central hub that reflects the agent’s unique brand identity and provides seamless integration with social media platforms to leverage their reach and engagement. The project will involve several key phases, as described below:

Project Overview

Client: Kim Menkhorst – Local Real Estate Agent

Objective: Develop a WordPress website that encapsulates the agent’s personal brand and integrates tightly with social media to maximize visibility and engagement.

Target Audience: Local property buyers, sellers, and real estate enthusiasts.

1. Discovery Phase

Brand Identity Workshop

  • Collaborate with the agent to define their brand voice, tone, aesthetic preferences, and differentiators in the local market.

Social Media Audit

  • Review the agent’s current social media presence to determine strengths, weaknesses, and opportunities for improvement.

Audience Analysis

  • Research the target demographic to tailor the website and social content to their preferences and behaviors.

2. Brand Strategy and Web Design

Branding Elements

  • Develop a cohesive color palette, typography set, and imagery style that align with the agent’s brand identity.
  • Create or refine the logo and other branding materials for consistent online presentation.

Website Architecture

  • Design a site structure that promotes ease of navigation and content discoverability, with clear paths to social media channels.

WordPress Theme Selection

  • Choose a flexible, mobile-responsive WordPress theme that supports social media integrations and matches the brand’s visual identity.

3. Social Media Integration

Social Feeds

  • Embed live social media feeds on the website to display recent posts and updates dynamically.
  • Create a “Social Wall” where content from various platforms is aggregated into a single, engaging feed.

Shareability Features

  • Incorporate social sharing buttons prominently on property listings, blog posts, and other key content.
  • Enable “Tweetable” highlights within blog content for users to share easily.

Social Proof

  • Integrate a section for Instagram testimonials or user-generated content that showcases client satisfaction and engagement.

Social-Focused Blogging

  • Develop a blog strategy with content that is easily shareable and relevant to social media audiences.
  • Plan for blog posts that can be repurposed as social media content to drive website traffic.

4. Content Creation

Website Copy

  • Write compelling and brand-aligned content for all web pages, focusing on the agent’s narrative and expertise.
  • Craft content with social media sharing in mind, such as catchy headlines and engaging visuals.

Multimedia Content

  • Plan and produce high-quality images and videos that can be featured on both the website and social media.
  • Consider a branded video that introduces the agent and can be shared across platforms.

5. User Experience (UX) and SEO

Responsive Design

  • Ensure the website is optimized for all devices, with particular attention to mobile users who frequent social media.

SEO Best Practices

  • Optimize on-page elements for search engines, ensuring content is discoverable and ranks well for local real estate search terms.


  • Set up Google Analytics and social media tracking to measure traffic from social channels and the performance of shared content.

6. Launch and Marketing

Launch Plan

  • Coordinate the website launch with a social media campaign to create buzz and encourage visits.
  • Leverage social media ads targeted at the local audience to promote the new website.

Influencer Outreach

  • Identify and partner with local influencers to share the website within the community for enhanced visibility.

7. Ongoing Social Media Strategy

  • Develop a calendar for regular social media content tied to website updates, blog posts, and property listings.
  • Plan live sessions or webinars hosted on the website and promoted through social media.

8. Training and Documentation

  • Provide training on how to update the website, integrate social content, and maintain the brand’s digital presence.
  • Create a guide for the agent on best practices for social media promotion in conjunction with website content.


  • A brand-focused, social media-optimized WordPress website.
  • Social media integration setup, including feeds, sharing buttons, and social content strategies.
  • SEO-optimized website copy and multimedia content aligned with the brand.
  • Training materials for ongoing website and social media management.

By centering the project on branding and social media, the real estate agent’s WordPress site will serve as both a portfolio of listings and a hub for social interactions, driving engagement and building a community around the agent’s market presence.

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