Tag Archives: pay per click

  • Un-Linking Google Adwords from Google Analytics

    The beauty of Internet marketing is the ability to track your websites performance down to a click. Google has built a superb web application to measure and analyze your websites traffic, aptly called Analytics. I high recommend the application and have made it a matter of standard operating procedure for any new website. Any true online marketing campaign absolutely needs a method of measuring the results of the marketing investment. Return On Investment or ROI is how we gauge the success or failure of any marketing campaign. I recently decided […]