SEO Tutorial - Page 9
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Retaining and increasing your traffic

After you get indexed by search engines you will slowly start getting more and more traffic from them. Your position on the search results pages will depend on how successfully you have identified your target audience and followed the outlined tips. Using any of the listed traffic statistic tools may help you identify the weak pages in your site, understand the geographic location of your site visitors, see which topics and pages attract them most, etc.

Based on this information you may optimize your page content using Google Website Optimizer, may restructure your navigation, so that important but less visited pages are referred from your Home page, may analyze your exit pages and revise the information that has resulted in most exits from the site. In addition, you should try to keep your existing visitors coming back to the site often by offering them regular content updates, news, promotions, featured stories / products, weekly contests and so on. Here are a few ideas you may try:
  • Identify a topic your site visitors are interested in and have them subscribe for weekly / monthly updates to it using the Newsletter functionality.
  • Add a News section to your Home page and have it frequently updated.
  • Start you own blog and comment on events you attended, interesting articles you read, other people's blog posts and anything else that your site visitors might want to read about. Put an excerpt from the blog (the latest 1-2 posts e.g) on your Home page using an RSS feed digest.
  • Setup a forum discussing topics related to your sphere. If the forum will discuss products / services you are offering, make sure you respond to any forum inquiries promptly. Invite your site visitors to review the forum for answers to specific queries they have.
  • Enable RSS feed, so users may receive forum updates without visiting your site.
Remember that once you get a high rank in search engines you should work persistently on maintaining it. Your competitors are also working hard on getting higher in search results, and should you stop optimizing and improving your site, you might find yourself out of the race.
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