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Written by Administrator
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Wednesday, 04 February 2009 18:01 |
More often than not my potential customers already have a website. Sure the website looks dated and they can't really update it without calling up the guy who originally designed it, but why should they redesign their website now?
Here are a few great reasons to redesign your website: - Your website looks dated. Styles change and websites are no exception.
- You can't update your website easily. "Content is king", and the ability to add new content will greatly enhance your website for both visitors and search engine spiders.
- Your website doesn't properly communicate who you are and what you do. You have less than 7 seconds to tell the visitor who you are and what you do. The "back button" is the most used button when browsing the Internet.
- Your website is not search engine friendly. A properly designed website is optimized for the search engines. This means you don't have to pay-per-click.
- Your website is not easy to navigate. Intuitive user friendly websites will conveniently and effortlessly guide the visitor to what the are searching for.
- Your visitors don't convert. A conversion is when your visitor basically does what you want them to do. For example, when your visitor purchases a product. At the end of the day your website should convert a portion of your visitors, otherwise the website is not effective.
- Your website does not communicate with your customers. Websites are not just brochures, the are tools to inform and educate your customers. Blogs, FAQs and press releases are a means to transmit information to the public.
- Your website does not integrate into your business operation. Websites can become dynamic web applications that can allow you to collaborate and communicate with your partners team or customers.
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