Search Engine Marketing: Link Building Services

Naples Webmasters now offers one-way link building services.

After completing a new website, I often get asked what is the most effective way to continue to improve a website’s search engine rankings. My answer usually is for the client to start a monthly link building campaign.

If we assume everything with the website is optimized, then the next step is to embark on a link building campaign. Link building is the process of creating one-way inbound links to your website. By increasing the inbound links to your website we will be improving your website’s link popularity.

Every major search engine uses link popularity as a part of their ranking algorithms to some extent. As such, an effective link popularity strategy plays a critical role in improving your website rankings. Popularity is becoming more widely used by search engines. Therefore, it is a very important consideration when trying to increase your ranks. Hypothetically, if you have two sites that have equal content and equal meta tags, then the site with more popularity will rank higher.

The link popularity of your site is determined by the number of web sites that are linking to your site (the web page that your link appears on, must be indexed by the search engine – just using those “free-for-all-links-pages” is not the kind of link that you’re looking for.), The popularity of the sites are that are linking to your site and the similarity of the content on sites that link to your site. Link popularity is used by every search engine to some extent.

Link Popularity measures the quantity and quality of sites that link back to your website. For example Google uses its ranking algorithm called “Page Rank” to determine the relevancy of each website. Naturally, the higher the relevancy of the website the better is its listing in the Google results.

An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO).

In addition to rankings by content, many search engines rank pages based on inbound links. Google’s description of their PageRank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B. Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb linkspam as a whole.

Link Building Services – PDF

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Naples Webmasters
1100 6th Avenue South
Suite 221B
Naples, FL 34102
Local Phone: 239.206.3486